Adam is the founder of the eatbigfish consultancy and author of Eating The Big Fish which reached the Top100 books in the Amazon charts inspiring a whole generation of challenger brands in the process. Adam is a popular speaker and consults with brands all over the world on how to be a challenger. He has also written The Pirate Inside about building a challenger culture within your organisation and A Beautiful Constraint how to turn your limitations into advantages.In this episode:Why being No.2 is betterHow he turned the anger of his project being shelved into a career-defining opportunityBeing turned down by Phil Knight and where the idea of a Challenger brand came fromThe importance of over-commitment and being obsessed with executionHow Tony’s Chocolonely have become a truly challenger brandHow to be a pirate in the navy without getting firedWhat you can learn from a catwalk show and how constraints can turn into your greatest advantageThe curse of data and how it leads us to a decline in creativityThe furtile zero and what to do with no budgetAdam shares his worst career momentWhy the meeting is never really the meeting and why the Japanese fall asleep in meetingsThe one thing Adam has never told anyone beforeFollow me:Twitter | @uncensoredCMOLinkedInContact me:Website | www.uncensoredcmo.comEmail – [email protected] Morgan:Twitter | @eatbigfishwww.eatbigfish.comEating The Big FishThe Pirate InsideA Beautiful Constraint

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