ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How Guinness became Britain's favourite pint - Stephen O'Kelly, Global Brand Director"
Episode Synopsis
How does someone create advertising for a brand that is over 150 years old? That is exactly what Stephen O'Kelly has been tasked with as Global Brand Director at Guinness, one of the most iconic brands in the world. Recorded from the Connoisseur bar at the Guinness Storehouse in Dublin, this episode of Uncensored CMO is special. Not just because of how much history is involved in the brand, but the fact that Stephen is a fourth generation employee, carrying on the legacy of his family.
More episodes of the podcast Uncensored CMO
Unreasonable Marketing - lessons from the creator of the world’s #1 restaurant - Will Guidara
05/11/2025
70 Years of TV Advertising - why it works & the best ads of all time - Carolyn McCall, ITV
01/10/2025
In God we trust