Andy Nairn is one of the 3 founders of Lucky Generals, a creative company for people on a mission. It's been shortlisted for Campaign's Agency of the Year for 5 years in a row. In 2021, Campaign named him the top brand strategist in the UK, for the 3rd time in a row. Business Insider has also named him one of the top 5 creative people in world advertising. He's won 24 IPA Effectiveness Awards (including the 2005, 2007 and 2010 Grands Prix) as well as the top 2 planning prizes in the USA (Gold Effie and Gold APGUS). And he's just launched his first book GO LUCK YOURSELF, with all the royalties going to help working class kids get a lucky break into the creative industry. What we covered in this episode:How lockdown led to Andy writing a bookWhy he went from law to advertisingJon’s ‘lucky’ break creating a new businessWhy successful companies use their luck betterGood luck is more how you handle bad luckHow being clear on your purpose helps prepare for bad luckHow Napolean inspired Lucky GeneralsThe importance of a popular idea rather than PowerPoint slidesWhy strategists should make things simple rather than being super intellectualsLucky Lockdown and a socially distanced Teapot from YorkshireHow Lucky General took Yorkshire Tea from No.3 to No.1Lucky timing and how the Coop strategy would have been much cooler in SwedishTrolling Tesco with the Coop’s recycling messagePremier league footballers lacing up in support of the LGBTQ communityLucky dog story and the role of jeopardy in creating a good adMaking the best Super Bowl ad for AmazonWhy the more boring the category the more interesting you becomeHow we lost our history and forgot the power of nostalgiaWhy lucky mascots are unloved marketing goldHow Lucky Generals got everyone to complete their tax returnsHow the navy beat enemy u-boats by using a new paint schemeWhat took Taylors so long to put coffee in bags and how they turned this into an advantageGoing commando for a good cause and the power of a beautiful constraintLucky legacy and the battle of the bread brandsHow they updated the legendary Hovis boy on a bike campaign a won ad of the decade

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