Send us a textEver feel like you're tossing your marketing dollars into a black hole? That's the gut-wrenching sensation I tackle head-on as I, Gary Redmond, share my unfiltered take on the pitfalls of outsourcing your subscription box business's marketing to an agency.This episode isn't just a rundown of dos and don'ts—it's a candid conversation about the crucial distinction between simply generating traffic and actually making sales, plus the vital role you, as a founder, must play in steering the marketing ship, even with a top-notch agency like Blackbird Marketing on board.Brace yourselves for an eye-opening session where I drop truth bombs on why handing off your customer acquisition might not be the magic fix you hoped for. Through hard-hitting stories and a no-nonsense breakdown of ad metrics, I expose the often-disappointing outcomes of a hands-off approach.It's all about collaboration, strategy alignment, and keeping your finger on the pulse of your campaigns. Whether you're neck-deep in your entrepreneurial journey or just dipping your toes in, this episode is a treasure trove of insights to empower you to take charge of your marketing destiny. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

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