Having a declaration of purpose that outlines why you do what you do and what you want to be remembered for is one of the most powerful ways to solidify your brand. Your mission reflects your long-term goal and sets you apart from the rest of the brands, have you curated yours? Tune in to learn how to create your mission statement, with real-life examples.
As a solopreneur or small business, most probably you are a personal brand, so your mission serves not only as a declaration of purpose and why your business exists, but it also offers an overview of who you are and who you serve, starting by God. Picture it as a flag or a rally flag that everyone can spot and recognize.
"Your mission statement should help you become the biggest, boldest, loudest, quietest, meekest, boldest, or whatever version of you that God made you to be."
In this episode:
What is a mission statement
What should your mission statement include
Why do you need a mission statement
Examples of staple brands mission statements
Your mission statement should help you become the biggest, boldest, loudest, quietest, meekest, boldest, or whatever version of you that God made you to be.




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