Ep 7: The Future of Music in Ads – What’s Next

03/03/2025 15 min Temporada 2 Episodio 7

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Episode Synopsis

Ultimate Sync Access | Latin x AdsEpisode 07: The Future of Music in Ads – What’sNext?This episode explores the future of music in branding, advertising, and storytelling, particularly with the rise of AI. The discussion highlights a growing divide between high-budget artist partnerships and cheap, AI-generated or stock music.Music supervisors emphasise the need to advocate for fair pay, protect creative rights, and ensure that brands value music properly. The conversation also touches on industry shifts due to digitalisation, union challenges, and the impact of streaming on musicians' earnings.👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.com