Michelle He, co-founder and COO of London-based fintech Abound, discusses how companies like hers are modernising the lending industry, why the UK is the best place in the world for an Open Banking startup and why the future has room for fintechs and traditional finance.   Abound provides credit products to underserved communities, those without strong credit scores and who have been rejected by the traditional banking and loan system. He founded the digital lender in 2020 with Gerald Chappell. He explains how difficult growing a business is for startups compared to traditional finance and why, she doesn’t view herself as a ‘minority’ despite being a woman in fintech. 

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