A high-performing recycler website is more than a logo and a phone number—it’s a 24/7 salesperson that turns searches into paid orders. We sit down with Andy Alonzo from URG Web Services to unpack how yards across the U.S. and Canada are modernizing outdated sites and unlocking real e-commerce with clean structure, secure hosting, and tools built for this industry.We start with the foundation: WordPress sites powered by the IIS Auto Part Search plugin to surface real-time inventory, accurate pricing, and clear availability. Andy explains why SSL, supported plugins, and reliable hosting matter, and how quiet failures—broken forms, missing images, stale pricing—silently drain revenue. Then we dig into Google Merchant Center and nightly product feeds that force faster indexing, so new parts and updates show up in search sooner, right where buyers are already looking.Mobile-first design takes center stage, with most traffic now arriving by phone. We cover what a frictionless experience looks like: fast search, tap-to-call, streamlined checkout, and clear policies. We also explore video’s growing role, including YouTube walk-around integrations that boost trust and conversions while expanding reach to the web’s second-largest search engine. For SEO, Andy breaks down practical basics—specific H1s, unique titles and meta, and structured data—so search engines and AI systems can actually understand your pages.Looking ahead, the shift to full e-commerce continues as younger buyers skip phone calls and expect to buy in minutes, not wait on quotes. Refreshing design every four to five years, updating content monthly, and integrating orders back into your yard management system keeps operations smooth and customers happy. If you’ve wondered why your site isn’t selling more—or how to future-proof for AI-driven discovery—this conversation gives you a clear roadmap.If this helped, follow the show, share it with your team, and leave a quick review so other recyclers can find it. Ready to modernize your site and sell more parts online? Subscribe and tell us your top upgrade priority.

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