#16 - Different Strategies For Sponsored Product Ads on Amazon

Two Amazon Sellers and a Microphone
13/10/2020 25 min Temporada 1 Episodio 16

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Episode Synopsis

In this episode, Dustin and Kris discuss different strategies you can set up for you Sponsored Product Ads on Amazon.
Topics covered include:
Automatic and Manual targeting campaigns
Broad, Phrase, and Exact Match Types
Low-Bid Catch-All Campaigns
Hero Campaigns
Competitor / Product Targeting Campaigns
Defensive / Branded Campaigns
Different Campaign Structures such as Auto to Exact Match, and Auto to Broad to Phrase to Exact Match.

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