Aaron Howison and Andrew Green (Seven Programming)

03/08/2025 39 min Temporada 2025 Episodio 18
Aaron Howison and Andrew Green (Seven Programming)

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Episode Synopsis

Seven has kicked off 2025 with a bold slate of programming that's capturing audiences across broadcast and digital. From a huge summer of cricket to standout seasons of Australian Idol and Farmer Wants a Wife, the network continues to dominate Australian screens.In this special TV Central: One on One podcast episode, I’m joined by two of the driving forces behind Seven’s success—Aaron Howison, Director of Programming, and Andrew Green, Director of 7plus Content and Strategy.They offer exclusive insights into Seven’s programming strategy, digital evolution, and what’s still to come. If you're curious about how the network balances tradition and innovation, this is one not to miss.In this episode, we discuss:🔹 Seven’s Competitive EdgeHow Seven stands out amid fierce streaming competitionThe evolving definition of “success” in a Total TV worldAudience feedback, social sentiment, and content strategyHow 7plus viewers engage differently with sport, drama, and reality🔹 Sport as a Programming PillarThe importance of cricket and the game-changing inclusion of AFL on 7plusWhy 2025 was the year to invest in AFL-adjacent programming🔹 Entertainment TentpolesAustralian Idol’s ongoing success and what made this year’s talent shineHonest reflections on why Stranded on Honeymoon Island didn’t connectThe enduring appeal of Farmer Wants a WifeThe latest on Dancing with the Stars—is it really the final season?What to expect from the upcoming season of The VoiceUpdates on shows still to come in 2025 including RFDS, MKR, and Working Class Man🔹 Primetime & SchedulingFast-tracking US shows and the strategy behind what airs whenSurprising success stories like The Great OutdoorsThe one show they'd love to bring back from Seven’s past🔹 Daytime & LifestyleStrength in the daytime slot with Sunrise, The Morning Show, and The ChaseWhy House of Wellness was added to the Saturday line-up🔹 Multi-Channels & IdentityHow 7mate, 7two, 7flix, and 7Bravo are evolvingReturning favourites across secondary channels and what’s coming upThe importance of mixing classic hits with fresh new content🔹 7plus & Digital Future7plus as more than catch-up—exclusive premieres and original content are driving growthIs a true digital-first strategy the next step?This episode gives you a rare behind-the-scenes look at the strategy, success, and surprises shaping Seven in 2025. From prime time to multi-channel to digital streaming, Aaron and Andrew share how the network continues to adapt—and thrive.🎧 Listen now on your favourite podcast app or at www.tvcentral.com.au Hosted on Acast. See acast.com/privacy for more information.