In this episode, Michael and Killian explore the intricacies of running small businesses in Ireland, particularly focusing on the behind-the-scenes efforts that go into organising large events like Pet Expo. We discuss the evolution of Pet Expo over the years, the challenges faced in event planning, the importance of communication with exhibitors and visitors, and the sheer scale of the event. Michael shares insights into the trends in the pet industry and memorable moments from past events, highlighting the dedication of both exhibitors and attendees.Pet Expo 2024 DublinNational Show Centre SwordsOctober 19th and 20th 202411am - 6pmOnline Tickets available hereFind out more about Pet Expo :Instagram: @pet_expo Website: www.petexpoireland.comFind out more about Ruby Reese:Instagram: @rubyreeseofficialWebsite: www.ruby-reese.comPlease Note: In the interest of keeping episodes conversational and entertaining we will make broad generalisations that may not reflect you, your situation or your pet. If you have any concerns please consult a certified professional who will assess your individual needs.Chapters00:00 Intro00:16 Behind the Scenes at PetExpo10:52 The Evolution of PetExpo20:30 Event Planning and Logistics33:46 Engaging the Community40:30 Trends and Challenges in the Pet Industry51:13 Closing Remarks53:17 Outro

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