S2E3: How to Be Creative, with guest Peter Golder

Tuck Knowledge in Practice
25/02/2025 34 min Temporada 2 Episodio 3
S2E3: How to Be Creative, with guest Peter Golder

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Episode Synopsis


In this episode, we talk with marketing professor Peter Golder about how to foster creativity and his new elective course: Creating Winning New Products and Services. In this course, Golder teaches MBA students a “process for identifying market opportunities, creating new product or service ideas, and turning those ideas into valuable new products and services.” One crucial step in this process is learning how to think creatively, which is actually a skill that can be practiced and honed.

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