Praveen Kopalle, the Signal Companies’ Professor of Management, has already shown that machines can write human-like reviews. Now, in a new paper with his Tuck colleague Prasad Vana, he shows that generative AI can produce accurate product reviews that require domain expertise—in this case, for wines. He and Vana accomplished this by creating a transformer model that predicts the wine tasting experience based on three conditions in the grape growing process: precipitation, temperature, and soil.  Kopalle also talks about his forthcoming book, AI-Driven Pricing Analytics, and the elective course he teaches on the subject, Retail Pricing Analytics. 

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