Send us a textGet the vidIQ plugin for FREE: https://vidiq.ink/boostpluginWant a 1 on 1 coach? https://vidiq.ink/theboost1on1Join our Discord! https://www.vidiq.com/discordWatch the video version here: https://youtu.be/8XMqY_vXyy4Matt Koval shares his unique journey from early YouTube creator to becoming YouTube's first Creator Liaison, offering rare insights into the platform's evolution and internal decision-making processes. He reveals how his $47 creator course caught YouTube's attention and led to a decade-long career developing creator education programs including the original YouTube Playbook.• Started as a comedy creator in 2008 alongside early YouTube stars like Hank Green and Shane Dawson• Hired by YouTube in 2012 after creating what may have been the first-ever YouTube strategy course• Helped develop fundamental creator resources including the original YouTube Playbook• Eventually became YouTube's official Creator Liaison after years of unofficially humanizing platform announcements• Left YouTube after 10 years to start Creator Dynamics, working with companies to improve their YouTube presence• Confirms some channels truly are "dead" and beyond revival despite what YouTube's internal teams claim• Believes growing on YouTube is significantly harder now due to increased competition and quality requirements• Recommends creators focus on selling products/services rather than just chasing views for long-term sustainabilityIf you're interested in learning more about Matt Koval and Creator Dynamics, check out the links in our show notes.

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