Send us a textAuto-clip your long form into viral shorts- https://link.vidiq.com/podcast-to-shortsGet the vidIQ plugin for FREE: https://vidiq.ink/boostpluginWant a 1 on 1 coach? https://vidiq.ink/theboost1on1Join our Discord! https://www.vidiq.com/discordWatch the YouTube version: https://www.youtube.com/@vidIQPodcastsYouTube creators experienced a mysterious drop in views around mid-August while their ad revenue remained surprisingly stable. The culprit was YouTube's battle with ad blockers causing desktop views to disappear from analytics while leaving monetization unaffected.• Desktop viewers using ad blockers suddenly stopped being counted in view metrics• Views dropped approximately 30% for many creators, particularly those with tech-savvy audiences• Despite lower view counts, ad revenue remained stable since ad-blocked views never generated revenue anyway• Engagement metrics like likes-per-view increased, suggesting core engaged audience remained• Josh Strife Hayes collected data from 80+ channels to identify the desktop viewer correlation• YouTube liaison Rene Ritchie confirmed ad blockers were affecting view count accuracy• Tech channels were hit hardest while gaming channels with younger audiences saw minimal impact• This appears to be just the beginning of YouTube's ongoing battle with ad blocking technology• Creators don't need to change their content strategy as this is a platform-level analytics issue

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