Lawrence (Larry) O'Connor, Founder of Other World Computing (OWC) shares the story of getting started in tech as a kid while working with his early adopter dad which led to the launch of Other World Computing (OWC). OWC gives Mac and PC users the ability to upgrade their computer hardware in an affordable and user-friendly manner. O'Connor emphasizes the importance of balancing direct sales with distribution through retailers and distributors, as well as offering excellent customer service and educating customers about the value of their products. He also highlights the significance of software in supporting hardware functionality and delivering the best user experience. 

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