TRENDSETTERS

TRENDSETTERS

Por: Deborah Malone
TRENDSETTERS lives at the heart of the Internationalist mission as it spotlights a person and an idea in international marketing. Over the last decade, we have amassed hundreds of profiles of extraordinary individuals and their groundbreaking work on our website. We’ve learned that there’s interest in hearing the voices of these marketers directly, which has now given life to our TRENDSETTERS podcast series.
143 episodios disponibles

Latest episodes of the podcast TRENDSETTERS

Mostrando página 6 de 8

A Look at the Pros, Cons, Challenges & Opportunities of AMBUSH MARKETING with Chris Chase and Alex Kelham 23/06/2021
Simon Dermer Outlines How Issues of Digital Inclusion are Transforming our Online Lives 23/06/2021
MediaCom’s Latha Sundaram Advocates Cultural Agility & Purpose-Driven Marketing 03/06/2021
WFA’s Stephan Loerke Provides a New Framework to Help Marketers Lead on Climate Change Issues 24/05/2021
Rob Rakowitz Discusses Brand Safety’s First-Ever Digital Measurement Report through GARM 01/05/2021
TRENDSETTERS: Molson Coors’ Brad Feinberg Shares How Analytics and Creativity Can Deliver Breakthrough Results 05/04/2021
TRENDSETTERS: Current’s Erin Bruehl Discusses the Intersection between Trust and Relevance 29/03/2021
TRENDSETTERS: BNY Mellon’s CMO Brenda Tsai Discusses Create Value and the Need to “Consider Everything.”  22/03/2021
TRENDSETTERS: Vodafone’s June Sugiyama Discusses Empowering Women and Girls through Technology 03/03/2021
Allyson Stewart-Allen Considers World Views of Brand USA and Discusses Brand InternationalizationAllyson Stewart-Allen Considers World Views 25/02/2021
Emerson’s Kathy Button Bell Talks about being Purpose-Led, Profit-Driven and ESG-Centric as Business and Marketing Evolves 13/02/2021
Doug Wood Looks at 2021 Advertising Legal Issues on the Minds of Marketers 12/02/2021
Sonsoles Gonzalez of Better Not Younger Moves from Big Beauty to Launching a New Brand for Forgotten Women 08/02/2021
Danone’s Manos Spanos Discusses a Groundbreaking Program to Fight Food Insecurity 03/02/2021
Sir Martin Sorrell Looks Ahead as Marketers & Agencies Continue to Face Accelerated Change 01/02/2021
Wavemaker’s Whitney Fishman Shares How Trends at CES will Affect Marketers 26/01/2021
Two High-Profile Forecasters Anticipate What 2021 will Mean for Advertising, Marketing & Media 03/01/2021
Transformational Marketer, Perry Kamel, Creates New, Remarkably Purpose-Driven Company 11/11/2020
Hewlett Packard Enterprise’s Adam Benaroya Discusses Rethinking the Digital Customer Experience 21/10/2020
Sebastian Jespersen, CEO of Vertic, Advocates a New UN Sustainable Development Goal as a Marketer’s Digital Responsibility 14/10/2020
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