TRENDSETTERS

TRENDSETTERS

Por: Deborah Malone
TRENDSETTERS lives at the heart of the Internationalist mission as it spotlights a person and an idea in international marketing. Over the last decade, we have amassed hundreds of profiles of extraordinary individuals and their groundbreaking work on our website. We’ve learned that there’s interest in hearing the voices of these marketers directly, which has now given life to our TRENDSETTERS podcast series.
143 episodios disponibles

Latest episodes of the podcast TRENDSETTERS

Mostrando página 2 de 8

Trendsetters: Habitat’s Amy Dunham Offers Insights on Refreshing a Much-Loved Brand 04/05/2025
David Aaker, Hailed as the Father of Modern Branding, Releases New Book Responding to Today’s Marketing Challenges 04/05/2025
TRENDSETTERS: Hershey’s Charlie Chappell Discusses Innovation & Anticipating What’s Next… 06/04/2025
Trendsetters: Amy Williams, CEO of Good-Loop, is on a Mission to Make Online Ads More Positive 06/04/2025
TRENDSETTERS: Mike Nichols of Gainbridge Outlines the Strategic Partnerships of a Values-Based Organization 21/02/2025
Sunny Sky’s Manos Spanos Discusses Innovation & Technology Amid Marketing’s Many Business Objectives… 10/02/2025
TRENDSETTERS: Prophet’s Kate Price Discusses How an Integrated “Brand and Demand” Marketing Strategy Outperforms Competition 02/02/2025
TRENDSETTERS: Parity Reveals a “Silver Lining” for Brands in Support of Women Athletes 20/01/2025
4As Marla Kaplowitz Discusses the Agency Business Amid Constant Change 14/01/2025
ANA’s Bob Liodice Anticipates 2025’s Top Marketing Issues, While Discussing AI’s “Clarifying Moment” and “Choice-Making”… 06/01/2025
Madison and Wall’s Brian Wieser Discusses Pros & Cons of a Merged Omnicom-IPG and the Industry Outlook for 2025 13/12/2024
Yard’s Ruth Bernstein Shares How to Turn Purpose into Action by Developing Brand Beacons 18/11/2024
Tim Love, Now Advocate for Online Safety, Discusses Concerns for Children and Navigating between Fact & Fiction… 19/10/2024
Industry Expert Joanne Davis Shares How to Get Your Agency to Run Through Brick Walls—Without Paying More… 02/10/2024
Dave McCaughan, Expert on Age and International Culture, Explains What Brands Get Wrong about Older People 22/09/2024
Ally Financial’s Pioneering Commitment is Changing How Brands Consider Investments in Women’s Sports 16/08/2024
How Hiki helps the Autistic Community Connect with Each Other… 25/06/2024
P&G's Taide Guajardo and ISBA's Phil Smith Aim to Ensure All Ads Are Accessible to People with Hearing or Vision Loss … 25/06/2024
Lana McGilvray of Purpose Worldwide Offers Insights on How Purpose Drives Measurable Growth… 20/06/2024
Parity CEO Leela Srinivasan Champions Research on Women’s Sports to Find that Brands Have a Massive Opportunity… 09/06/2024
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