Aligning Brand Identity with the Campus Experience: Part 2

25/02/2022 14 min Temporada 4 Episodio 4
Aligning Brand Identity with the Campus Experience: Part 2

Listen "Aligning Brand Identity with the Campus Experience: Part 2"

Episode Synopsis

In higher education, communicating your brand often happens through more than one channel. From online, virtual experiences to in-person, human interactions, thoughtful messaging is critical. Experiential Graphic Design (EGD) can help with that. Two higher education communications experts, Janice Supplee of Cedarville University and Brad Chamberlain of Luther College, join Bill Thiemann, Director of EGD at BHDP, and Host Brian Trainer in a two-part discussion on their experience in effective brand expression. When done right, it's a fully integrated experience for all—students, parents, faculty, and staff.

More episodes of the podcast Trends + Tensions in Architecture and Design presented by BHDP