Join us in this episode with Marcus Merheim, founder of hooman Employer Marketing and a seasoned expert in speaking and podcast hosting. Discover the hidden riches of authentic employer branding as Marcus reveals the treasures of genuine internal and external positioning, avoiding common pitfalls, and balancing communication with organizational development. Unearth the secrets to building a robust employer brand from core values, the advantages it brings in talent attraction and retention, and how to stand out as a unique employer. Tune in to chart your path toward creating an authentic workplace culture that resonates with employees and understand key concepts like anchor, differentiator, and driver for an attractive employer.

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