We’re kicking off Season 5 of Travel Notes with a true global music visionary—Jacob Edgar! As an ethnomusicologist, cultural explorer, and world music tastemaker, Jacob has spent his career uncovering the sounds that shape cultures around the globe.In this episode, we dive into the fascinating world of ethnomusicology and its surprising breadth, explore how Putumayo World Music transformed global music marketing, and discuss how music influences our understanding of culture. Jacob also shares insights on the evolving role of music appreciation in different cultural contexts and how the digital age has shifted us from communal listening experiences to hyper-personalized curation.Join us as we celebrate the power of music to connect, educate, and inspire—one note at a time.

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