What if adventure could supercharge your travel business?In this episode of Travel Market Life, we dive into the growth of adventure travel and touring with Claire Brighton, ATAS Director, and regular panellists James Clark, Claire Steiner, and Will Plummer. We explore evolving trends, sector shifts post-summer, and ways travel businesses can diversify products to attract families, solo travellers, and eco-conscious explorers.What You'll Learn- Trend Spotting: Identify rising demands like family adventures and solo trips to tailor offerings effectively.- Product Diversification: Integrate tech and sustainability to create unique, off-beaten-track experiences.- Business Opportunities: Leverage partnerships and local guides to boost bookings and customer loyalty.We discuss the busy summer season's impact, the appeal of road trips and swimming holidays, and how early exposure to travel shapes careers. Practical tips include focusing on authentic, deserted spots and using apps for seamless touring.Travel Market Life is one of FeedSpot's top Hospitality Podcasts and is produced by Urban Podcasts.

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