As we reach the mid point for Pride 2023, it’s a great time to take stock. We have seen a range of campaigns being trotted out with the best of intentions only to see them reigned back in the minute there’s any backlash. More than ever before the community is asking for more than just flag waving and rainbow wearing from its allies. It is asking for true solidarity and support. So what does that look like for brands and why are some so afraid to commit?

I chat with Marty Davies about their work with Outvertising and the launch of a recent campaign which seeks to embolden and empower brands to stand their ground when it comes to proactively showcasing their allyship.

Marty Davies (they/them) is Joint CEO of Outvertising – the marketing and advertising industry’s LGBTQIA+ advocacy group. They are also co-founder of Trans+ Adland, a grassroots community group of trans, non-binary, gender non-conforming and intersex people across the world of marketing and advertising.
Marty is Campaign Magazine’s first Transgender columnist. With Campaign they write on LGBTQIA+ representation and inclusion with pieces like ‘Is adspend funding an increase in LGBTQIA+ hate crime?’ and ‘Being non-binary in adland.’

Links:
UK falls to 17th place in IGLA rankings
Forbes article
Outvertising campaign
Welcome to Terf island - how anti-trans hate skyrocketed 156% in four years
Hate crime statistics
Workers and consumers favour pro LGBTQ businesses
Outvertising 

Follow Marty Davies on Instagram @marjoda, and connect with them on LinkedIn at Marty Davies

Ver todos los episodios