When you set out to determine your organization's identity, there are a few key questions to ask yourself that go beyond your mission or vision statements. This week, we're joined by CEO and founder of Motis, Rick Beaton, PhD.    Rick brings his expertise in people, culture, leadership and management, corporate identity, belief systems, and social psychology to provide a framework for taking an honest look at your organization to discover its internal and external identity. Each week, we ask our guests to highlight an organization that is doing good in the world. Rick calls our attention to West Texas Counseling & Guidance, a group that provides mental health services to underprivileged people at scale in northwest Texas and into New Mexico. You can learn more about supporting their work here: https://www.sanangelocounseling.org/

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