For decades, automotive dealers and OEMs have relied on the same toolkit for their needs: a whiteboard, individual file folders for sales reps, and sticky notes on computer screens and cubicle walls. Each of those tools serve a purpose; but the undeniable fact is, there’s a ceiling to their effectiveness – especially when dealing with larger customer households, multiple locations, and remote interactions. If organizations truly want to take the experience of buying and servicing a car to the next level, they need better digital tools.

In this episode of Transformation @ Work, we virtually “unbox” Salesforce Automotive Cloud, and examine how its feature-set helps dealers and OEMs reimagine what’s possible when it comes to customer experience.

Key Talking Points
03:16: Why automotive dealers, dealer networks, and OEMs need to shift from a product-centric to a customer-centric approach
09:30: How Salesforce Automotive Cloud allows organizations to prioritize a better experience at every opportunity
12:18: What does “Household Management” mean, and how can it help auto dealers gain new insight into their customers’ needs?
16:06: How Gerent’s Automotive Cloud Accelerator allows organizations to unlock the value of Automotive Cloud “right out of the box”
22:24: Reimagining what’s possible: how businesses can use Automotive Cloud to transform the car-buying experience

Guest Bios
Nikhil Bhatia, Automotive Practice Lead, Gerent
Nikhil brings over 11 years of experience in mechanical engineering, business consulting, digital strategy, and a lifelong passion for cars to his role as Gerent’s Automotive Practice Lead. This background gives him a firsthand perspective on how teams within the automotive industry can redefine “possible” with the right digital tools at their disposal.

Ryan Bjorgaard, Industries Product Lead, Manufacturing & Distribution, Auto, Energy
Ryan has nine years of experience in IT consulting, systems implementation, and solution design. With 14 Salesforce Solution Architect certifications, he was one of the first 100 Solution Architects in the Salesforce ecosystem. Ryan is also a Manufacturing Cloud accredited professional and has led CRM strategy for a number of digital transformations across the sales operations and supply chain industries.

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