Host Helen Lee continues her interview with Masami Sato, Founder and CEO of B1G1 whose original name stands for BUY1GIVE1, where “every time somebody purchases something, something could be given to benefit others, to create a positive impact.” It has become an initiative that helps businesses embed social impact into their everyday operations.
This global giving initiative is rapidly expanding into a global movement that makes business giving easy, effective and meaningful by focusing funds towards more than 500 carefully selected high-impact giving projects.
Masami is also a best selling Amazon author with the books ‘Legacy : The Sustainable Development Goals in Action’, ‘Joy : The Gift of Acceptance, Trust and Love’, and ‘Giving Business – Creating the Maximum Impact in the Meaning-Driven World.’ A two time TEDx speaker and frequent podcast, event and media interviewee, Masami spreads her message of philanthropy and a new way of global business and is now the latest treasured guest of Transform and Thrive.
Helen and Masami discuss the culture of B1G1 and its exponential growth, the concepts of targets and goals, the mechanism of B1G1 and what happens when you join and how we move forward together, openly supporting one another towards a better future and an improved humanity.
KEY TAKEAWAYS
Even though B1G1’s growth has been phenomenal, there is still much more room for growth due to the proliferation of the huge number of SMEs still out there that can join the initiative. 
The 2025 target for B1G1 is 12,000 businesses, but as it is already growing exponentially, Masami is not limited to this number as she is already looking for innovative new ways to reach and enrol the millions of small businesses still out there.   
Regardless of all our projections and planning, the future is never truly foreseeable. We can have targets, but less measurable goals such as fixing climate change, are very difficult to pinpoint as complete and successful. 
When you become a B1G1 business you have access to their platform with your own account. With that you can find the impact activities from around the world that you can contribute to and link to your business transactions automatically, directly linking the number of business actions taken to a given activity. 
These businesses can create milestones to celebrate once they have reached a certain level or number of giving transactions so they can note their success with the amount of positive effect they have had instead of traditional KPIs and financial markets. 
 
BEST MOMENTS
‘We definitely need more people like her in our world right now, who are not merely pontificating on what’s right or wrong, nor slamming what they deem to be wrong or bad without really contributing towards the change that they and we all want to see in our world.’ – Helen
‘By 2030, by the completion of the Sustainable Development Goals come to fruition, we need to achieve all of these important things, so all of the programs together. We have a limited time to achieve these things before things get too late.’ - Masami
‘I have an optimistic part and a conservative part. The conservative part makes me go ‘ok let's come up with a reasonable KPI. Overdelivering and under-promising is a natural inclination I have but at the same time, actually being open to the exponential ideas and goals is also very important.’ – Masami
‘That daily success is actually very important, because that part we can ensure, but the future one might, kind of, change.’ - Masami 
‘The initiative has a subscription model. Businesses are contributing a small fee to the membership subscription. This helps us to drive our initiative and cover all of the costs too, so we make sure that when businesses are providing a tree then what they contribute, 100% of that will go to the project.’ – Masami 
‘As long as we are open, our hearts are open and our minds are open we learn from each other and support each other.’ – Helen   
‘More than anything else I think she has done a tremendous job in building B1G1 with Paul and her team and the members and is a fine example of how we can all contribute and collectively come together to make our world work for the majority of us.’ – Helen
ABOUT THE HOST HELEN LEE
Founder & Principal Coach of Lee Heiss Coaching, Helen Lee coached thousands of clients worldwide and multinationals in Asia-Pacific in the last three decades. She created a powerful ontological coaching methodology that ignites the true greatness or invincibility in people. Thoroughly tested and honed over 20 years, this methodology consistently and rapidly produces desired results.
Helen was also a journalist who later ran her own communications consultancies in Australia and Asia.The Business Times listed her in its “Who’s Who of Women Shaping Singapore” while The Straits Times named her “The Leader Prodder” in a feature on Singapore’s top coaches.
VALUABLE RESOURCES
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CONTACT METHODwww.leeheiss.comwww.facebook.com/leeheisswww.facebook.com/transformingpeopleworldwidewww.instagram.com/[email protected]

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