In this episode, host Michael Marchuk talks with Maureen Burns about her book "Winning with Purpose" that was co-authored with Fred Reichheld and Darci Darnell. We'll be exploring how the primary purpose of a business should be to enrich the lives of its customers which leads generating good profits.  This enrichment is directly linked to the digital transformation efforts that organizations are using to reach their customers in a more personalized way.
Here’s what we talked with Maureen about:

Why customers need to feel cared for
How providing customer satisfaction isn't enough
What the Golden Rule can do for the way you think about your customers' experiences
Why this isn't just for B2C companies, but for B2B as well

To on this subject, check out Maureen's book, Winning with Purpose: https://www.amazon.com/Winning-Purpose-Unbeatable-Strategy-Customers/dp/1647821789
To listen to our first podcast with Maureen, "Will the Bots Love Your Customers": https://podcasts.apple.com/us/podcast/102-will-the-bots-love-your-customers/id1500724425?i=1000531643044
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