Susan McPherson is a serial connector, seasoned communicator, and author of The Lost Art of Connecting. She’s also the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. Susan shifted from the corporate world in 2013 and started her own business without any hope of succeeding long-term. In this episode, Susan shares the wins and mistakes of her entrepreneurial journey and the lessons she has learned. Listen in to learn what it takes to start and run a successful virtual business for many years. You will also learn the power of building meaningful connections and relationships that you might leverage in many years to come.   Key Takeaways: The importance of overcommunicate as a business operating virtually in 2021 How to get out of your own way in your business and hire people who can do what you can’t How to build meaningful connections as part of your marketing strategy The importance of having 6 months of saving when you’re starting a business How to build long-term relationships that you can leverage in the future www.TrailBlazersImpact.com

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