The serious business of fun - So, picture the scene. You’re in town doing a bit of shopping but you’ve got your young toddler with you and they're getting restless. They begin tugging your arm towards the little rides out in the mall. How much are you willing to feed that machine and how does the business behind it capture your pound, or two?That’s a question for John McAreavey whose family business is installing and running those kiddie rides – 1,900 of them in 430 locations across the UK and Ireland. There’s something very old-school, nostalgic even, about those little rides. But on Trading Up we learn from John how he is positioning the business for the future with everything from cashless machines to home-grown apps, loyalty schemes, and plans for expansion.And Trading Up regular Nichola Mallon, who has fed those machines on occasion with her young children, joins the discussion. Hosted on Acast. See acast.com/privacy for more information.

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