Episode 010 – Using the Power of Improv at your Trade Shows (Part 2) – Interview with Roger Miller of Tues@7Show Notes from Interview with Roger Miller – Part 2Introducing Roger Miller – a right-brained person in a left-brained world. Roger has the unique background combination of being in the not-very exciting medical Insurance industry, and also a special effects makeup artist! Roger has been involved in many shows in both of his worlds – insurance and special effects makeup. He draws on inspiration from both to give great tips and value for you and how to do things differently in your booth for greater customer engagement and results. Improv Tips:·      Train your team on the top 20 questions they may hear at the trade show bootho  Get your team together to brainstorm and come up with the top 20 questions and things attendees may asko  Then come up with efficient responses for each question and give them to your team (aka your cast)o  Practice these 20 responses for a couple of weeks leading up to the trade show. The more you practice your responses, the more your team will be prepared to not only answer these popular questions, but also the unexpected questions that may arise as well.o  This is truly at the heart of improvisation!·       Remember – during the GO phase, you want to Look and Listen, and that will tee up your next response.·       Listening is so important! Listening leads to proper responses which will engage the attendee into a deeper conversation.o  By not listening, you can be wasting your time and the attendees’ time.o  Not taking time to listen will cause you to just give the points you want to give and may totally miss the mark with the attendees. You literally can turn off a potential customer.·       Engage ALL the senses. How can you use…o  Sight – using holograms, virtual reality headsets, creative lightingo  Sounds – music, spinning carnival wheels, industrial sounds, moreo  Smells – foods (like coffee, popcorn, fresh baked cookies), flowers, dirt, otherso  After using something to engage the senses, one exercise would be to simply ask attendees, “What do you think?”·       By taking some of these more creative aspects and introducing them into more traditional business shows, you WILL stand out and draw in more attendees·       Add in the training done on the Top 20 Questions and you will add to how memorable your booth is in these ways:o  Being unique – uniqueness is always more memorable. Just be sure it is tied to your brand or your products.o  Giving efficient and direct answers to questions from your trained staff.o  You have broken the “fourth wall” and gone out to engage with attendees.TIPS for those who don’t consider themselves Creative or Outgoing, or who are uncomfortable going out to engage attendees:·       Remember business as theater, and your cast can be characters·       Roger shared a story about when his wife was in high school used to be a server at Pizza Hut. Occasionally the manager would let them wear alternate nametags – and she went from Beth to Sassy.o  This new name not only set a new level of expectations...

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