Episode 006 – Lead Gathering OptionsIn this episode we will be discussing different options for gathering leads at your next show while going over the Pros, Cons and my Bottom Line comments. Plus We’ll also discuss the difference between leads and qualified leads, and which ones you really want.  ·       The important thing to remember when gathering leads, is It’s not just about the number of leads you gather, it’s about getting QUALIFIED leads·       Just collecting business cards or scanning the badges of everyone who enters your booth will cause way more follow up work than needed·       Five main methods to capturing the info you need·       #1 – Badge Scanners. Many shows have exclusive badge scanners for their shows. To determine if a badge scanner is a good choice for you, consider:·  How busy will the show be? If you are having hundreds or even thousands of attendees, then a badge scanner can be a quick and effective method.·  What other attendee information will the show provide with the scans? Aside from basic contact info, what else is the show collecting and will be providing to you? Find out everything, and if that info is important to you this may be a good option.·  What’s your budget? If the budget is tight, skip this option.·  PROS – Quickest way to get contact info. ·       Get a spreadsheet after the show of all your leads and info which can be very handy for follow ups. ·       You don’t have to invest in your own equipment or use your personal phone·  CONS – Can be pricey. ·       Typically only get one unit and it can be tied up when someone else wants to use it. ·       If only use it to scan badges and get contact info, then its no better than getting a business card.·  Bottom line – Suggest getting a badge scanner at a show ONLY IF you do more with it than simply scan a badge. Make it your info gathering tool to guide your staff through the initial conversation with attendees. Most scanners are customizable to add in questions.·       #2- Business card scanning apps – Go to the Apple or Google app store and do some research. Most are free to try out – at least for a trial or limited use. But even if going to full purchase, will be far less expensive than renting a badge scanner.·  PROS – Inexpensive option – possibly free, multiple highly-rated options available, can be customizable to capture the info you need, each person at your booth can potentially have one on their own phone and be able to scan attendees·  CONS – Requires attendees to have business cards to work so if you’re marketing to consumers this is not your best choice, need to consolidate everyone’s scans after a show if multiple people are using, may not integrate with CRM·  Bottom line: Using a business card scanner can serve you not only at trade shows, but any time you are doing business or networking. Plus you can immediately and at usually no cost evaluate multiple options to see what is best for you.·       #3 - Kiosk or iPad to capture info·  Setting up a kiosk or stations with iPads or laptops where attendees can enter in their own information can be a...

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