Earlier this month, the Center for Exhibition Industry Research (CEIR) released their report, “How the Exhibit Dollar is Spent.” This in-depth analysis of more than 200 exhibit budgets indicates that of the $24 billion spent on trade show marketing, the largest expense is space rental (36 percent), followed by show services (including electrical, furnishings, union labor, etc. – 17 percent). Combine that with exhibit design (11 percent), and you’ve eaten up more than 60 percent of the budget! Granted, some expenses aren’t

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