Many exhibitors think that sponsorships are only for the big guys – you know, those companies who already have large island booths and big budgets. Actually sponsorships are often available in all price ranges, allowing even exhibitors with a 10×10′ space to gain some added exposure, brand awareness, and increased booth traffic. Prefer to listen to this article? Just click on the play button at the bottom of this entry! Which brings us to the first point in using sponsorships: know why you’re sponsoring and what you hope to gain from it. Is the element you’re sponsoring in line with

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