Episode 004: Peter Verlezza, Communicating To Your Market

22/11/2014 22 min

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Episode Synopsis

In this episode Peter talks about the importance of communicating to your audience in ways that are “appropriate” to them. To this point, we’ve identified who is your target market. We’ve also gone out and started to position ourselves as experts in our field. Now that we’re seen as experts, well, we’re done, right? Nope....

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