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Listen "TP332 - Why First-Party Data Needs to Come First"
Episode Synopsis
Health systems are beginning to realize that developing a first-party data strategy is becoming one of the most critical things to do to support marketing, operations and clinical success. In this episode, hosts Reed Smith and Chris Boyer discuss first-party data efforts, how health systems are realizing they are important to engage (re-engage) patients and employees, and why CDP’s are the key technology platform to support these initiatives.
Mentions from the Show:
First-Party Data Strategy: Trends and Tips in 2023
The Value of First-Party Data in Communicating with Patients
The role of identity in a modern CDP
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
Learn more about your ad choices. Visit megaphone.fm/adchoices
Mentions from the Show:
First-Party Data Strategy: Trends and Tips in 2023
The Value of First-Party Data in Communicating with Patients
The role of identity in a modern CDP
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
Learn more about your ad choices. Visit megaphone.fm/adchoices
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