Product Personalization Drives Bow & Drape's Success 

Total Retail Talks
19/01/2018 17 min

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Episode Synopsis

In episode 127 of Total Retail Talks, Shelly Madick, co-founder and COO of Bow & Drape, details how the online women's apparel retailer is personalizing shopping for its customers, from the products they purchase to the experiences they have. In addition to speaking about the value of leveraging data to personalize customers’ shopping experiences, Madick…

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