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Listen "How Valvoline is Using Empathy to Future-Proof its Marketing Strategy"
Episode Synopsis
In episode 411 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jake Lestan, senior director of consumer engagement at Valvoline, an American retail automotive services company. During the interview, Lestan provides an overview of his role (0:35), how Valvoline is future-proofing its marketing with empathy (1:60), and an example of an empathetic marketing campaign in…
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