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Listen "How Rainbow Shops is Using SMS to Grow its Audience"
Episode Synopsis
In this special edition of Total Retail Talks, David Cost, vice president of e-commerce and digital marketing at Rainbow Shops, shares how the women's apparel retailer has used SMS to grow its audience and generate customer loyalty. Cost was a speaker on Total Retail's recent webinar, The Roles of SMS and Email in an Omnichannel…
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