How Barnes & Noble College Engages its Gen Z Customer Through a Mobile App

Total Retail Talks
03/06/2019 29 min

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Episode Synopsis

In episode 198 of Total Retail Talks, Executive Editor Joe Keenan speaks with Ken Wincko, vice president of marketing at Barnes & Noble College, a national college and university bookstore operator with over 1,400 physical and virtual stores. They discuss how Barnes & Noble College's mobile app is helping to improve its Gen Z customers’…

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