Customer Feedback Informs Tuft & Needle's Decisions

Total Retail Talks
08/05/2017 14 min

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Episode Synopsis

In episode 91 of Total Retail Talks, Aaron Bata, head of customer experience at Tuft & Needle, a manufacturer and online retailer of mattresses, is interviewed by Total Retail's Joe Keenan on how the brand is using feedback from its customers to inform business decisions. Bata also offers his advice for other retailers that are…

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