In this episode we step into chapter 11, learning loops and dynamic resourcing, where Freya discovers the fundamental truth at the heart of innovation performance. Namely, the value of an innovation is directly proportional to how much we learn from it, irrespective of whether it succeeds or fails. This chapter begins with tension. A major project is under scrutiny, the CFO demands evidence, and Freya realizes the team has been learning, but not showing the learning. What follows is a profound shift from reporting activity to reporting confidence, from fixed plans to dynamic resource allocation, and from rigid portfolios to living systems that adapt at the pace of evidence. We explore how Freya builds learning velocity, tracks X V deltas, reframes killed decisions, and introduces dynamic resourcing that moves money, talent, and attention to where learning is happening fastest. It's the moment where innovation stops being a bet and becomes a learning engine, and it sets the foundation for accelerating the journey from expected to realized value

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