Episode Synopsis "Insights About...Consumer Insight!"

Learn from consumer insight and brand strategy expert Mitch McCasland about the importance of research and insights for new product development, services and communication.  Sites Mitch mentioned in the podcast: Quirks.com, StudyFinds.com, Mintel.com, NPD.com, Technomic.com, Arstechnica.com, PhoneScoop.com, TechCrunch.com, TheVerge.com, Grubstreet.com, Eater.com.  News sites her mentioned (not as politically biased): Reuters, Associated Press, UPI, Wall Street Journal. 

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