Sarah Weise, CEO of Bixa Marketing Research and author of InstaBrain: The New Rules for Marketing to Generation Z, shares an incredible amount of knowledge in this episode. Listen in on why it's so important to understand, not only what Gen Z like, but why. We go into depth as to the many reasons behind the Gen Z mindset, some key terms they use, what types of influencers they are obsessed with, and why they prefer tutorial videos over a night watching Netflix. Topics we cover in this episode: Goat Yoga – ya it's a thing! Gen Z upbringing in post-911 world, one with more diversity and family dynamics than ever before How Technology Parenting played a major role in how they see the world and interact with it Gen Z attention span and how many screens they can master at once  Their love for apps VS search engines, and how this affects your content and marketing dollars Their inclination to share pre-purchasing decisions VS post-purchase experience and how as a company you can tailor to their social media sharing habits How to best resonate with Gen Z when marketing to them and leading them The importance of standing out in a social media feed as they continue to scroll through content The type of influencers they resonate with most Some brands and influencers we call out: Mejuri, Grace Atwood, and James Charles Why leaders need to help them work on their soft skills Rapid fire Gen Z terms – LMK if you know any of these high-key terms yourself! For full show notes, visit https://torchpodcast.com/ep4-how-to-mentor-market-to-generation-z-with-sarah-weise Let’s connect! Subscribe to Torch and follow @torchpodcast on Instagram, Facebook, Twitter and TikTok. https://www.instagram.com/torchpodcast https://www.facebook.com/torchpodcast https://twitter.com/torchpodcast https://www.tiktok.com/@torchpodcast

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