The Price Trade-Off - what happens when someone is cheaper?

There has always been tension around price in the trades industry, hasn't there?

You're charging enough to cover costs and risks and make a profit - you're doing what's right and what you have to do to keep a business running and profitable. Otherwise, what would the point be?

YET there's downward pressure everywhere, from all around.

And there are a few reasons for this, for people pressing you to be cheaper.

Want help understanding what and why and a solution. Book a call, and let's chat coaching. This is what my program is about.

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