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Listen "Lukas Vermeer — Can small companies do effective A/B testing?"
Episode Synopsis
In this episode I speak with Lukas Vermeer, former head of experimentation at Booking.com, and currently working with Vista. He answers the question of whether A/B testing makes sense in small companies and startups, and with small numbers of customers. We also discuss the broader topic of experimentation in general, and applying the scientific method to business development.ResourcesDutch TV interview with Edsger Dijkstra in which he expounds his theory on software versionsEdmond Halley on WikipediaBook: Experimentation Works: The Surprising Power of Business Experiments by Stefan H. ThomkeBook: Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing by Ron Kohavi, Diane Tang & Ya XuBook: Field Experiments: Design, Analysis, and Interpretation by Alan S. Gerber & Donald P. GreenBook: The Structure of Scientific Revolutions by Thomas S. KuhnGuestLukas Vermeerhttps://lukasvermeer.nl/[email protected] this episode on YouTube
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