Episode 12 - The Changing Role of Design in Marketing

Time For A Reset Marketing Podcast: Insights from Global Brand Marketers
05/08/2020 31 min Episodio 12
Episode 12 - The Changing Role of Design in Marketing

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Episode Synopsis

In this episode, Paul talks to Andrew Barraclough of GSK about the need to re-set and re-frame the role of design within marketing. Andrew re-defines design as the glue that stitches together brand experience, digital, shopper and beyond, stewarding the overall experience. Andrew also shares his view that design need to be no longer be “the brand police” but more creators of flexibility within a framework, allowing “play” and adaptation from consumers. Support the show

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