On this episode, I chat with John List about his new book, The Voltage Effect. Topics we talk about include:

What “scale” and “voltage” are;
How he discovered the “silver bullets” of scaling up an idea;
The five hurdles we need to overcome when scaling something;
How scale is a “weakest link” problem;
How to discover which of our ideas have a chance;
The three reasons we don’t quit soon enough (and often enough);
How to become a “marginal thinker”;
How he stays so productive.

Links mentioned in this episode:

Book: The Voltage Effect

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