It all started when Luke was 11, growing and selling marigolds from the boot of his Dad's car. That gave him a taste for working for himself and all the highs and lows, challenges and victories, risks and rewards that it entailed.With the help of his Mother, Father and sister, Luke opened his first shop in Hereford in 2001.  Luke told me before the interview: "How I got here involves 3am starts and the 4am finishes, the deals and the high points but also the lows and the sticky situations and how, with the unstinting help of my family, friends and colleagues I got out of them!""However, ask anyone who works for themselves and they will tell you that the high points outweigh the low points 100 to 1."Connect with Luke here:DenimNation.co.ukhttps://www.linkedin.com/in/luke-conod-50846a36/https://www.facebook.com/luke.conod

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