Car talks with Ben Justman, founder of Peony Lane Winery, and shares his entrepreneurial journey, exploring topics like finding Bitcoin, winemaking, risk-taking, and the challenges of building a business. Justman discusses his high-altitude wines' unique flavors and aging process, offering insights into the winery's operations, capital requirements, and the pursuit of product-market fit. He also reflects on mistakes made in the first year and the importance of a long-term mindset. Against the stunning Colorado Rockies, Peony Lane Winery embodies a spirit of innovation and tradition, inviting listeners to discover the purest taste of the region's wine country.
Topics discussed:

finding bitcoin
making wine
flavor
aging wine
winery
risk
entrepreneurship
opex
mrr
capital
pmf
first year
mistakes
low time pref
satoshi reserve
21
authenticity
one man show
the why
aspen
colorado
altitude wines
john bonham

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