Join Founder and CEO of Thompson & Associates, Eddie Thompson, as he speaks with Gift Clarity’s President Scott Belina, discussing donor analytics. In this podcast, they will cover the following points, and more:1. Many nonprofits do donor analysis based on wealth, is that the best approach?2. What is the best approach to analyzing a donor?3. Are there basic characteristics, or lifestyles, that indicate a propensity to give?4. What is the most important ingredient to being a successful fundraiser?5. What are the limitations of the typical wealth analyses performed on donors?DEV – The Development (DEV) podcasts, hosted by Thompson & Associates CEO Eddie Thompson, share wisdom from some of the nation’s most seasoned professionals on a wide variety of fundraising-related topics. www.ceplan.com

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